oranges on a white background wood. toning. selective Focus

You can grow your own oranges

Why a business is better than a job

Many people know they should be in business for themselves. But they have a hard time making the leap. The main reason is fear. Most are e simply too fearful to go into business for themselves. What exactly is the fear? The fear of going broke. The fear of running out. The fear of failure. Never mind that a job can be gone in the blink of an eye through no fault of your own. I thought of something the other day that makes so much sense and makes the case so strongly for having a business, that continuing to work a job out of fear is downright silly.

Let’s imagine that the legal tender of the world is oranges. Not dollars or euros, we trade in oranges. Let’s say that you work for an orange farm. You work your typical 40 hours a week. At the end of each week, you get an orange. Your rent and monthly living expenses cost about 2.5 oranges a month. You have tried to save oranges, but one thing or another has made that difficult. You have 1.5 oranges left. You can save some of that but you have debt. Let’s say you went to school to pick oranges and ended up with a debt of 100 oranges. Paying the debt is the right thing to do, we can all agree. The problem is you still you have to live from month to month. Your job is happy with you and will continue to pay you one orange per week. Here are the things you want to do, you want to pay off your debt, you want to go on vacation, you want to save for your kid’s education, you also want to retire because even though you are good at picking oranges, you don’t want to do it forever.

So here’s an idea:

Why not grow your own oranges?

It may take a little while, but if you can figure out how to grow your own oranges, you are no longer at the mercy of your job’s one orange per week quota.

You can grow oranges for yourself
Grow your own oranges

Surely you realize that growing your own oranges is a metaphor for business. In business, no one is telling you how much you can make. You can make as much as you want and are willing to grow. You can grow your own oranges. If you are willing to learn how to grow your own oranges, you can achieve financial freedom. And you can do it relatively quickly. Here is how I did it:

In the Bible, it says that if you invest, you should expect a 100 fold return. In other words, you should expect 100 times your initial investment. That seems too easy, right? Well, it is easy. But you have to decide to do it. And then you have to do it consistently. Back to our orange example, if I invest one orange, I should expect 100. That is how the law is supposed to work. If I consistently sowed 1 orange per week, for a year, I could expect to reap 5200 oranges a year. That is literally 100 years of working production in one year. Do you see the inefficiency of a job, yet?

Let’s pause here: you may understand why you need to sow but why do it consistently? There is a Bible story that describes a sower who sowed the word, the first time he did it, the birds got it. the second time he did it, thorns grew and didn’t allow it to grow, the third time, hot weather burned the seed. The 4th time he sowed, however, the seed produced. That’s why you have to sow consistently. Because you can run a campaign and it does nothing. Then you run another one and it does squat. Then you run the 3rd one and it seems to do worse than the first 2. Then the 4th one is the one that breaks through. The key is to be consistent. You are in this for the long haul.

Back to our regularly scheduled program…….

Let’s say, I develop a product. A course for example. Then I invest $100/week in FB ads. Every week. I don’t miss a week. I have every right to expect $10000/week in returns IF I do it consistently. $10,000/week is roughly half a million dollars a year. You may say, I don’t know anyone who makes that much money. Maybe because they don’t invest? Or do it consistently?

Try this for 12 months: decide how much money you want to make in your business per year. Then decide how much money you are going to invest every week, no matter what. You are willing to forego food if necessary. If you’re serious, start at $100/week. Invest $100 a week in your business.

You have every right to expect a 100x return, but it will happen only if:

  • You do it
  • You keep doing it.

Once you get your harvest, here is how you build generational wealth.


Invest in your business.
Invest in businesses you believe in.

Again, invest and do it consistently. That is how you build the type of wealth that extends beyond generations. That is how you grow your own oranges.

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