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Martin Williams

One Percent Better

In our society, there is a constant striving for perfection. Most people understand this is a waste of time. Perfection is a never-ending quest which often ends up working against us rather than for us. The antidote is to work toward improvement. If there is a never-ending quest we should be on, it’s improvement.

Specifically, I’ve decided to pursue getting 1 percent better each day. I like one percent because it isn’t too daunting, it’s well in reach for anyone. If you focus on becoming one percent better and stick with it, you will be twice as effective as you are now in 100 days or roughly 3 months. You will be twice as productive, twice as knowledgeable, twice as good at what you do. If you did this every 100 days, you could triple your value every year. In strictly financial terms, that is staggering growth. You could from $50,000 a year to $12,500,000 year in just 5 years.

Is growth that linear? I don’t know.

Maybe you won’t end up making $50,000 year, but you’ll very likely end up with more. A lot more. It’s worth the effort. It’s worth the time. So what does one percent better mean? Again, let’s keep it simple. Is there one you can improve upon at work? Is there one thing you can improve at home? Find that one thing and become maniacal about improving it. This simply means doing better than yesterday. The great thing is tomorrow you could find a way to do it even better. Do this every single day and make sure you don’t lose ground. That is, don’t let something you’ve already improved upon slip. If you do that, you will write your own ticket in life. You will no longer have to beg for a job, jobs will come looking for you. Customers will look for you, you will no longer need to look for them.

Categories
Martin Williams

Don’t live on the level of confusion

You may have heard that you are what you eat. Though the term refers to physical food, it is the same in terms of what we consume mentally. If you feed on negativity, that is what will proliferate in your mind.

Recently, I’ve been thinking a lot about confusion.

Why is it that so many people don’t know what to do? Why do people doubt themselves so much? I think it comes back to the way we think. If you think bad things are going to happen, that type of thinking will lead to bad decisions.

Many people are afraid to make bad choices, which is why they are confused. If the choice was between good and good, there wouldn’t be much of a conundrum. Just choose something and keep moving.

But the fear of a bad decision leads to bad decisions. Let’s say maybe you are faced with some decisions you need to make sooner than later.
The first question is: what are your options?
The second question is: what are the downsides to each of the options? Then third: which of the options has a downside you can either eliminate or live with.

Once you’ve gone through this blueprint with each of your decisions, you can make decisions quicker and with less stress. Most people live in fear of the downside. They fear negativity. The fear of negativity brings more of it. It makes more sense to focus more on the upside in the execution phase.

Most people don’t execute because of the fear of failure. This is easily handled by making a promise and a commitment. Let’s pretend you will make a series of promises.

Let’s say you want to launch a program.
The promise is that you will never stop.
The promise you make to yourself is that you will launch a program in one calendar year from this day.
You will tell every single person you know about this program.
And that once the program is completed, you will market and promote the product for one calendar year after the launch date. If it doesn’t work, then we revisit. Basically, you are committing 2 years to this. The downside is you may not sell one program. The upside is that you might sell a million and be able to retire early. You also get 2 years of experience in promoting products.

To simplify:

If the upside > downside, then do it

If the upside = downside, wait or don’t do it. If you cant delay the decision then don’t do it

If the downside > upside, don’t do it

Categories
Martin Williams

You can grow your own oranges

Why a business is better than a job

Many people know they should be in business for themselves. But they have a hard time making the leap. The main reason is fear. Most are e simply too fearful to go into business for themselves. What exactly is the fear? The fear of going broke. The fear of running out. The fear of failure. Never mind that a job can be gone in the blink of an eye through no fault of your own. I thought of something the other day that makes so much sense and makes the case so strongly for having a business, that continuing to work a job out of fear is downright silly.

Let’s imagine that the legal tender of the world is oranges. Not dollars or euros, we trade in oranges. Let’s say that you work for an orange farm. You work your typical 40 hours a week. At the end of each week, you get an orange. Your rent and monthly living expenses cost about 2.5 oranges a month. You have tried to save oranges, but one thing or another has made that difficult. You have 1.5 oranges left. You can save some of that but you have debt. Let’s say you went to school to pick oranges and ended up with a debt of 100 oranges. Paying the debt is the right thing to do, we can all agree. The problem is you still you have to live from month to month. Your job is happy with you and will continue to pay you one orange per week. Here are the things you want to do, you want to pay off your debt, you want to go on vacation, you want to save for your kid’s education, you also want to retire because even though you are good at picking oranges, you don’t want to do it forever.

So here’s an idea:

Why not grow your own oranges?

It may take a little while, but if you can figure out how to grow your own oranges, you are no longer at the mercy of your job’s one orange per week quota.

You can grow oranges for yourself
Grow your own oranges

Surely you realize that growing your own oranges is a metaphor for business. In business, no one is telling you how much you can make. You can make as much as you want and are willing to grow. You can grow your own oranges. If you are willing to learn how to grow your own oranges, you can achieve financial freedom. And you can do it relatively quickly. Here is how I did it:

In the Bible, it says that if you invest, you should expect a 100 fold return. In other words, you should expect 100 times your initial investment. That seems too easy, right? Well, it is easy. But you have to decide to do it. And then you have to do it consistently. Back to our orange example, if I invest one orange, I should expect 100. That is how the law is supposed to work. If I consistently sowed 1 orange per week, for a year, I could expect to reap 5200 oranges a year. That is literally 100 years of working production in one year. Do you see the inefficiency of a job, yet?

Let’s pause here: you may understand why you need to sow but why do it consistently? There is a Bible story that describes a sower who sowed the word, the first time he did it, the birds got it. the second time he did it, thorns grew and didn’t allow it to grow, the third time, hot weather burned the seed. The 4th time he sowed, however, the seed produced. That’s why you have to sow consistently. Because you can run a campaign and it does nothing. Then you run another one and it does squat. Then you run the 3rd one and it seems to do worse than the first 2. Then the 4th one is the one that breaks through. The key is to be consistent. You are in this for the long haul.

Back to our regularly scheduled program…….

Let’s say, I develop a product. A course for example. Then I invest $100/week in FB ads. Every week. I don’t miss a week. I have every right to expect $10000/week in returns IF I do it consistently. $10,000/week is roughly half a million dollars a year. You may say, I don’t know anyone who makes that much money. Maybe because they don’t invest? Or do it consistently?

Try this for 12 months: decide how much money you want to make in your business per year. Then decide how much money you are going to invest every week, no matter what. You are willing to forego food if necessary. If you’re serious, start at $100/week. Invest $100 a week in your business.

You have every right to expect a 100x return, but it will happen only if:

  • You do it
  • You keep doing it.

Once you get your harvest, here is how you build generational wealth.

Invest.

Invest in your business.
Invest in businesses you believe in.

Again, invest and do it consistently. That is how you build the type of wealth that extends beyond generations. That is how you grow your own oranges.